VIOLET THE STYLIST
In 2022 I had the opportunity to work with Violet The Stylist on more concise branding and logo design for her business. Then when the business name changed in 2023, we worked together again on some brand new branding. Then in late 2024 another shift saw us working together again on merging the two ideas from previous rounds and still creating something fresh. Check out the process below.
Round 1
When Violet reached out to me she already had some fonts she liked to use in her social media posts and graphics and wanted to keep consistent with that so we worked within the parameters of her already existing vibe to come up with some branding that worked.
Round 2
In 2023, Violet had a shift in business that was a good opportunity to rethink the branding of her salon. She came to me with the name alchemy loft and a few ideas for the style and elements she wanted to feature in the logo so I came up with a few ideas and we landed on some consistent branding elements for a whole suite of logos for different use cases.
Round 3
In 2024, another shift in business caused her to change course again, this time reverting back to the old name “Violet The Stylist” but she really loved the branding we built for Alchemy Loft. It didn’t feel as cohesive to just slap the Violet The Stylist name on the on the icons and elements for Alchemy Loft, so I pitched merging the two and creating something “new” that felt familiar.
Final Logos
Turned all of the ideas from the final round into fully realized alternative marks and logos that can be used for a variety of different things.
