SMOKE ON BBQ
Smoke On BBQ, a brand rooted in bold flavors and authentic backyard barbecue culture. This visual identity captures the essence of smoky craftsmanship with rustic details, strong typography, and a modern twist that reflects the heart of great BBQ.
Round 1
For the first round I threw a TON of ideas at the wall and tried all kinds of different icons, typefaces, and layouts.
Round 2
In the second round, we took some of the highlights and created different badges and containers, and experimented with lots of different layouts.
FINAL LOGOS
The final logos created a more consistent brand that told the story we were hoping to tell.
